In this Security Weekly podcast, John Grancarich discusses the journey in becoming Fortra and how a rebrand encourages a company to step back and think about its vision.
Originally published in Security Weekly
“When a rebrand comes up, you find yourself taking this step back and really asking yourself, well what is the right thing to do? It’s interestingly less about the name itself and more the meaning behind it, which I think leads to the name - for us it was, what do we want to stand for, what is our purpose in this new world?”
Watch the full video here: