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Imitation May Be the Highest Form of Flattery, But Brand Impersonation Is Not

Imitation is often the clearest sign your brand is making an impact. Whether through a viral moment or a market-defining launch, your success doesn’t just capture attention. It sets the pace, inspiring both competitors and collaborators to follow your lead.But when imitation crosses the line into online brand impersonation, the effects shift from flattering to potentially disastrous. Deceptive...
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When Digital and Physical Threats Intertwined: The Need for Executive Protection

Executives face growing risks from both digital and physical threats, with online exposure often leading to real-world dangers like harassment or security breaches. Traditional physical security alone is no longer sufficient — organizations must integrate digital executive protection, including threat monitoring, data exposure mitigation, and coordinated response across teams.
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How to Combat Executive Impersonation on Social Media

Executive impersonation on social media is at an all-time high as threat actors take advantage of AI to improve and scale their attacks. In Q3, accounts pretending to belong to high-ranking executives on social media climbed to more than 54% of total impersonation volume, surpassing brand attacks for the first time since Fortra began tracking this data. The volume and composition of these attacks...
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Social Media Attacks Increase 47%

Social media threats targeting enterprises have increased 47% since January 2021, according to our Quarterly Threat Trends & Intelligence Report. While the attack volume varies by industry, today the average organization is being targeted on social media with increasing frequency.Every quarter, we analyze and mitigates hundreds of thousands of phishing and social media attacks targeting...
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Executive Impersonation Techniques on Social Media

Threat actors are masquerading as executives on social media for purposes of stealing credentials and damaging popular brands. Today, many executives have accounts on these platforms to network as well as post content promoting their companies. Unfortunately, it is easy for bad actors to create fake accounts and reach massive audiences by impersonating well-known individuals. These types of...