Faraz Siraj, Vice President of Global Channels and Alliances at Fortra, explains in Partnerships Unraveled how his Four T’s framework, Technology, Transparency, 3 Times growth, and Together, guides the development of channel programs. He outlines that successful partnerships depend on strong products, transparent communication, and early partner involvement in the sales process. He also notes that building an effective channel program requires a multi-year commitment, with results developing over time.
Excerpt:
"That's the beauty of working and winning together because you establish friendships and business partnerships that will grow each of our businesses. You know, one of the things that I truly recognize about myself is that I have the personality of a golden doodle. I just want to be loved by everybody. Okay? And I just want to please and make it work. And so when you do partnerships, that's it. So let's work together. Let's win together. Let's have happiness together." — Faraz Siraj, Partnerships Unraveled
