It’s not news that cybercrime is a constant battle—large enterprises and small businesses everywhere are susceptible to a myriad of advanced email threats and socially engineered attacks, such as executive or brand impersonation. According to IC3’s Internet Crime Report, over $44 million in losses in 2021 were a direct result of malicious phishing and advanced email scams.

Social media threats targeting enterprises more than doubled last year. Attacks on the retail industry specifically have grown, as threat actors are targeting victims with impersonation and counterfeit ad campaigns. Purchasing behavior is increasingly influenced by social media, making it an attractive vector for these kinds of campaigns. The tendency of social media users to consume information...